SOMETIMES, LESS IS LESS

摘要

I have a message for companies that hope to offset stagnant PC demand by selling Internet appliances: Simple is not simpleminded. Net appliances have become a critical busi-ness proposition. Just over half of U. S. households own PCS, but that number has stopped growing. What's more, people don't seem to be replacing their old computers as quickly. I'm convinced that simplified devices that are just browsers and e-mail terminals could rekindle people's interest. But if you are going to do only one thing, you had better do it really well. And all the efforts I've seen fall short: They achieve simplicity, but at too high a cost in function.