NO SUCKERS, THOSE SMUCKERS

摘要

As I write this, I've just finished eating some Uncrustables. They're packaged peanut-butter-and-jelly sandwiches on crustless white bread: choice of grape jelly or strawberry jam. I had one of each. A new convenience for harried parents and school lunch programs, Uncrustables come frozen. Yet trust me when I say they tasted as good as fresh. At about $5.50 retail for a box of 10, will they make their inventor, J. M. Smucker, as profitable as, say, Microsoft? No. Nevertheless, Uncrustables show that innovation can flourish even in the homeliest things.