BULL'S-EYE IN THE HEARTLAND

摘要

Living deep in collector country, editors at Des Moines-based Meredith Corp. saw three years ago that women all across the Midwest were forming clubs to help them organize family photos and memorabilia. For them that meant one thing―a growing audience. So they put together a magazine, scrapbooks, etc., and packed it with stories on how best to keep journals, take snapshots, and even use clever alpha-betizing techniques. Labeling it a Better Homes and Gardens "creative collection" publication, they pitched it in thousands of supermarkets and other outlets for $4.99. It did so well that Meredith now churns it out six times a year, for $5.99, and sells subscriptions.