JEWELRY HEIST

摘要

Amy smith is what happens when true love meets the Internet. The 31-year-old admits she oohed and aahed over engagement rings at the Tiffany & Co. store near her Potomac Falls (Va.) home. But when she got engaged last October, Smith checked out other stores, including online jeweler Blue Nile Inc. After using Blue Nile's guides to master the Four Cs of diamonds (color, cut, clarity, and carats) and picking out a $10,000 ring there, Smith had one question left. "Blue Nile beat them by almost $6,000," she says. "I thought, Why are these so much more expensive?'"