Kenneth l. fisher may not be a household name, but that's not for lack of trying. Through Internet marketing, direct mail, and radio advertising, in which he trumpets his two-decade career as a Forbes magazine columnist, the 53-year-old Californian has built his 650-person firm, Fisher Investments Inc., into a major player in one of the fastest-growing segments of the money-management business. Fisher sells "customized portfolios" directly to the affluent. And he is doing nicely―to say the least. His firm manages $20 billion in client assets, five times as much as four years ago, for more than 12,000 customers who coughed up a minimum investment of $500,000 (recently raised to $750,000).
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