How Google Got Its Groove

摘要

Google Inc.'s breathtaking success makes it difficult to recollect the search startup of five years ago:a cash-burning outfit with no business model,teetering one misguided decision away from the dotcom rubble.Indeed,had co-founders Larry Page and Sergey Brin followed conventional wisdom of the time-and the advice of consultants-and launched a multimillion-dollar marketing campaign in early 2000,Google could well have run out of money before it had a chance to mine the gold.