It's Getting Hotter In the East

摘要

FOR MORE THAN TWO DECADES,Western bosses chased the China dream.They professed to love the scorching Maotai served at those endless government banquets celebrating yet another costly and complex joint venture.Just as they began noticing rising profits from sales of cars or telecom gear,they'd get blindsided by sudden rule changes favoring local players,demands for new technology transfers,or cut-throat pricing from Chinese imitators unconcerned about profits.