Verizon's Video Vision

摘要

TERRY DENSON MAY have the most daunting job in telecom these days.Verizon Communications Inc.'s 39-year-old vice-president for video programming and content marketing was hired last September to build a pay-TV service from scratch to compete with well-established cable and satellite giants."At first,I didn't think [the job] was a good opportunity,"says Denson.But the No.1 U.S.phone company was prepared to spend a bundle- US15 billion or more-in the next decade to lay souped-up fiber-optic lines directly to households.That helped convince the career TV exec that the concept could fly.With an upgrade like that,Verizon would be poised to provide the TV channels and other video services its customers now get through cable or a dish on the roof.