The Machine of A New Sole

摘要

Three years ago,a trio of engineers for adidas-Sal-omon began toiling away in a windowless boiler-room-turned-secret-workshop beneath downtown Portland,Ore.Their goal:to create the first intelligent running shoe,one that would use an in-sole computer to adjust its heel cushioning in real time according to changes in the running surface."We knew we would have to rewrite the rules," says Christian DiBenedetto,chief shoe engineer at the North American headquarters of Adidas."But we knew it would be massive if we could pull it off." Well,maybe.Even if Adidas can make a reliable computerized shoe,the unknown is whether enough consumers will value the breakthrough.