Even google's biggest boosters expressed surprise at the results. On Feb. 1 the search giant reported $400 million in net earnings for fiscal '04—a whopping 278% gain—on revenue of $3.2 billion. What accounted for the outsize profits? The high prices Google charges for search keywords, for one. Industrywide, they were up an average of 43.7% last year, according to search marketing firm iProspect.com Inc. And the most sought-after words have become far more dear: "background check" rose 258% in a year. On the day of the earnings announcement, Google CEO Eric E. Schmidt told analysts: "There does not seem to be price resistance" from advertisers.
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机译：即使是Google最大的推动者也对结果感到惊讶。 2月1日，这家搜索巨头报告了04财年的净收入为4亿美元，同比增长278％，收入为32亿美元。是什么导致了巨额利润？ Google对于搜索关键字收取的高昂费用，是其中之一。根据搜索营销公司iProspect.com Inc.的数据，在整个行业，去年它们的平均增长率为43.7％。最抢手的词变得更加珍贵：“背景调查”在一年中增长了258％。在发布财报的当天，谷歌首席执行官埃里克·施密特（Eric E. Schmidt）告诉分析师：“似乎没有广告商的价格阻力”。
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