After a decade of stumbles,the giant is winning over cable and telecom players.History Will Remem-Ber Microsoft Corp.as one of the greatest business success stories.But the company has suffered its share of ignominious failures, too.There has been no business where Microsoft has spent so much for so long and achieved so little as its foray into television technology.Until now.After more than a decade of trying to crack the TV software business,Microsoft's persistence is starting to pay off.The first sign came last November,when cable-TV industry leader Comcast Corp.rolled out set-top boxes running Microsoft's TV software to its Seattle customers.Since then,Microsoft has landed deals with two Bells-BellSouth and SBC Communications-as they charge into competition with cable operators.
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