Can VW Find Its Beetle Juice?

摘要

When volkswa-gen of america engineered a mid-1990s comeback,it did so amid a national love-in over the New Beetle and tons of attendant free publicity.But today,VW is trapped again by sliding sales and dismal reliability scores and has to rely on cash rebates to move cars.As VW embarks on its latest comeback try,the question is whether the company can restore its edge.