THINKING SIMPLE AT PHILIPS

摘要

Two years ago, British fashion designer Sara Ber-man got an unexpected call from Andrea Ragnetti, the chief marketing officer for Royal Philips Electronics. Figuring the Dutch company wanted her to design some sort of wearable technology, she was prepared to politely decline the proposal. Instead, she spent an hour engaged in a freewheeling discussion on the meaning of simplicity, and by the end of the chat she had accepted Ragnetti's invitation to join Philips' Simplicity Advisory Board, a new panel of outside experts.