London's New Media Lessons

摘要

In the U.S., where it's bad if major dailies' profit margins fall to single digits, McCall's comments would provoke aneurysms. But The Guardian has plenty of company among Britain's "quality" newspapers (as opposed to its "popular" ones, the classic tabloids). News Corp.'s Times Newspapers Ltd., parent of the Times and Sunday Times, lost around 90 million dollars in 2005, according to the Times itself. Total Financial Times losses in 2003 and 2004 neared 80 million dollars. The challenges are familiar: Younger audiences turn away; free newspapers provide significant competition; Web sites win eyeballs and ad dollars. A study by ad giant GroupM says the Web's share of British ad spending this year will top 13 percent, roughly double its share in the U.S.