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VIACOM: A SURPRISE FALL REPLACEMENT

机译:VIACOM:意外更换

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DURING A RETREAT LAST January in Miami's South Beach, members of the ad sales team of MTV Networks were pumped about a new era for corporate parent Viacom Inc., freshly split from CBS. As they munched on chicken wings and sipped gin and tonics poolside, longtime staffers joked that the new name for Viacom should be "TomCo," a reference to the popular Tom Freston. A founder of MTV, he was picked 25 years later by Viacom's chairman and controlling shareholder, Sumner M. Redstone, to be chief executive officer of the cleaved Viacom. The 60-year-old Freston would now bring his MTV chops to the bigger entertainment company.
机译:去年一月的休假期间,在迈阿密南海滩,MTV Networks广告销售团队的成员为公司母公司Viacom Inc.开辟了一个崭新的时代,该公司刚从CBS拆分出来。长期工作人员开玩笑地嚼着鸡翅,在杜松子酒和滋补品的池畔ipped饮时,开玩笑说,维亚康姆的新名称应该是“ TomCo”,这是受欢迎的汤姆·弗雷斯顿的提法。作为MTV的创始人,他在25年后被维亚康姆董事长兼控股股东萨姆纳·雷德斯通(Sumner M. Redstone)任命为分裂的维亚康姆首席执行官。现年60岁的弗雷斯顿(Freston)现在会将他的MTV排行榜带到更大的娱乐公司。

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