Note to aspiring Net cineastes hoping to ride those rough cuts to Hollywood fame: It's suddenly getting a lot tougher out there.rnOnline video sites that have showcased such fare as skateboarding dogs and personal rants are scaling back their focus on user-rngenerated clips. What they want now is professionally produced programming. "People would rather watch content that has production value than watch their neighbors in the garage," says Matt Sanchez, co-founder and CEO of VideoEgg, a company that provides advertising for Web videos.rnOn Nov. 13, Bebo, one of the big social networking sites that hosts videos,rnopened its pages to top media companies. Bebo President Joanna Shields says the goal is to better entertain and engage Web users. "As more and more interesting content from major media brands becomes available, [online viewers] are going to share that more and more because those are the brands they identify with."
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