Changing the Game on Nike

摘要

Like The National Bas-ketball Assn.'s top-tier Dallas Mavericks, Nike Inc. continues to display a potent offense. Its recent second-quarter profit surged 8%, to $326 million, and sales jumped 10%, to $3.8 billion. The stock, up about 15% over the past 12 months, continues to fly high. "The brand is strong," Nike CEO Mark Parker told analysts in December. "The company is growing."