How To Survive A Media Mauling

摘要

Your complaint sounds familiar and not just because the Republican Party has named the media Public Enemy No. 1 this campaign season. Frustration with media coverage has been around since, well, since media coverage began. None other than Thomas Jefferson once complained that the press feeds "as wolves do upon the blood of a lamb." Then again, Jefferson also said that given the choice between a government without newspapers and newspapers without a government, he'd readily choose the latter. Free societies could not stand, he believed, without free speech.rnIf you agree-and we'll assume you do-then you're like every public person today, no matter the sphere in which you operate, be it politics, business, or the local school board. Your only choice is to "handle" the media as it handles you: proactively. To see what happens if you don't, look at recent events in the financial industry. Every bank that said too little about what it knew or said what it needed to say too late in the game has ended up in the media grinder.