ANOTHER THING THE DOCTOR ORDERED

摘要

Flat-screen TVs that deliver child-care advice— and ads—are popping up in pediatricians' offices. Tampa's KidCare TV uses a broadband connection to transmit two - to - five - minute segments—on proper feeding techniques and sleep positions for infants, for instance. Interspersed among the segments: 30- second spots for Capri Sun juice, Gerber Life Insurance, and other brands. KidCare TV, which was officially launched in late November, has installed LCD screens in about 1,000 U.S. doctors' offices.