The insurance industry is jumping on the eco-bandwagon. After consumers drink their shade-grown coffee, slip on organic-cotton clothing, and stock up on environmentally friendly household products, they can now buy "green" policies that cover the house itself— and the car in the driveway. New policies will pay to rebuild a home using green materials after it's destroyed by fire or other disaster, and offer discounts if you buy a hybrid car or limit driving. So far, only a handful of policies is available, and most are sold only in selected states. By year-end, insurers say they'll have a range of such policies on sale nationwide.
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