Cable's Crucial New Role in Campaigns

摘要

In 2008 the Presidential candidates are expected to spend a record $800 million-plus on TV ads. As always, most of that will go to broadcast stations. But this year the campaigns-Democrat and Republican alike-say they are buying more airtime on cable channels than ever. During the Iowa caucuses and New Hampshire primary, the industry says the campaigns spent $10 million for cable ads-about seven times what they shelled out in those states in 2004.