NOW, THE NANO HOME

摘要

Tata, the company behind India's $2,000 Nano car and its no-frills Ginger hotels, is now selling apartments to Mum-bai's working poor, at prices that start at roughly $7,800. In June, Tata Housing Development will begin building 1,244 tiny apartments in an industrial area about 60 miles from downtown Mumbai. For better-off buyers, there will also be 2,000 larger and fancier units ($20,000 to $40,000). The company says it has already collected application fees from 12,000 prospective buyers of the lower- cost units. Tata isn't the only one building homes for the rickshaw drivers, factory workers, and others living in rented apartments or slums. But it is the most prominent business to move into this largely untapped segment. Tata Housing's managing director, Brotin Banerjee, citing a shortage of 24 million homes in India,rnsays Tata plans similar projects around the country.