Black Friday, Cyber Monday. Those days go mostly unnoticed at Gilt Groupe, the two-year-old online luxury retailer. The Great Recession has worn down much of the fashion world, but Gilt seems to have figured out how to sell designer clothes and other high-end items despite all the wary shoppers out there. It creates an illusion of exclusivity: Shoppers have to become members (though there's no charge to do so). It doesn't make us feel too guilty since most items are discounted by about 60%. Gilt plays to our impulsive, thrill-seeking selves by putting up new enticements every day, precisely at noon, and taking them down 36 hours later. The privately held company says its main business, women's apparel, is profitable. Susan Lyne became chief executive a year ago after running ABC Entertainment and Martha Stewart Living Omnimedia. She spoke with Bloomberg BusinessWeek Associate Editor Susan Berfield about retail-online and off-and Gilt's future.
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机译：黑色星期五，网络星期一。那些已经成立两年的在线奢侈品零售商Gilt Groupe几乎没有注意到那些日子。经济大萧条已经摧毁了时尚界的大部分地区，但吉尔特（Gilt）似乎已经想出了如何出售名牌服装和其他高端商品的方法，尽管那里的购物者心存戒心。它创造了一种排他性的幻觉：购物者必须成为会员（尽管这样做是免费的）。因为大多数商品都打折了约60％，所以这并不会使我们感到内。吉尔特（Gilt）每天正好在中午摆出新的诱惑，并在36小时后将其撤下，以此来满足我们冲动，寻求刺激的自我。这家私有公司表示，其主要业务（女装）是有利可图的。苏珊·林恩（Susan Lyne）一年前担任ABC娱乐公司和玛莎·斯图尔特生活全方位媒体（Martha Stewart Living Omnimedia）的首席执行官。她与《彭博商业周刊》副主编苏珊·贝菲尔德（Susan Berfield）谈了有关在线零售和非常规以及Gilt的未来。
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