PUTTING THE JINGLE IN JINGLE BELLS

摘要

For its holiday marketing campaign in London, Coca-Cola will sponsor street musicians (or buskers, as they're called in Britain) who perform in the city's vast Underground transport system. But the deal, which starts on Nov. 30 and runs until Jan. 4, has a kink to work out. Coke would like the singers to perform its theme tune Holidays Are Coming and other Christmas-related fare. Many of the Underground's 240-plus buskers, however-from classical performers to rap artists-are balking.