Right after unveiling new iPods and iTunes software at an event on Sept. 9, Apple Chief Executive Steve Jobs invited singer Norah Jones on stage to perform for the assembled tech and media pundits. "Like you, we love music," he told the crowd. "That's probably the primary reason we do this."rnThe music industry had better hope Jobs & Co. keeps that passion because, from a business point of view, music isn't nearly as important to Apple as it once was. While Apple built its comeback over the past decade on its music-playing iPods, sales of those devices are expected to be flat in the years ahead.
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