Walt Disney's $4 billion offer to buy comic book publisher Marvel Entertainment went over well with investors, who sent Marvel shares up 25% when the deal was announced on Aug. 31. Bringing Spider-Man and the X-Men's Wolverine into Disney's orbit should give the Mouse House a boost. Movies based on Marvel characters have grossed more than $2.5 billion in the past three years.rnAnalysts say the deal has ramifications for other smaller players in Hollywood, such as DreamWorks Animation SKG. The cartoon specialists, spun out of Dream-Works SKG studio in 2004, own such movie franchises as Shrek and Madagascar.
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