A LEANER MACY'S TRIES CATERING TO LOCAL TASTES

摘要

Now may not be the right time for bold experiments, but don't tell that to Terry Lundgren. The Macy's CEO has restructured the 150 -year-old retailer over the past year to make it both more centralized and more locally focused.rnA contradiction? Not according to Lundgren. He considers the overhaul necessary to reverse 16 months of declining same-store sales and to ensure that Macy's can compete with the likes of J.C. Penney, Kohl's, and Target when shoppers are ready to spend again. "We can't wait around for the environment to improve," says Lundgren, a 57-year-old retail veteran. "You have to do something different."