Going Great Guns With Fear Marketing

摘要

Don't let the title fool you. Lethal Logic sounds like an anti-gun polemic, the latest shot in America's endless battle over the right to pack heat. It is, in part, but the book offers much more. Read from a business perspective, it dissects the marketing genius of an industry that moves merchandise despite a saturated market and broad support for tougher curbs on the sale of its rnproducts. Anyone interested in manufacturing, retailing, or the interaction of culture, psychology, and commerce can learn valuable lessons here.