Many companies respond to recessions by slashing research and development and other projects to conserve precious cash. But those that dig deep into their pockets and take risks during downturns are often rewarded. McKinsey says high-performing companies are twice as likely to hike R&D spending in tough times.rnProcter & Gamble would seem to have every reason to hunker down. In April it posted its first earnings drop in seven years as consumers chose cheaper alternatives to its Gillette razors and Tide detergent. Investors remain skittish about P&G's prospects over the next several months.
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