TIME TO CUT THE CORD?

摘要

One of the big questions looming over the cable industry is whether Americans will cancel their subscriptions. Some are cutting the cord to save money; more and more are watching shows online. In a recent survey by research firm GFK-Roper Consulting, 40% of respondents said they would consider canceling their pay-TV subscriptions.rnThe cable guys profess to be un-fazed. Of course they would say that. But so far significant numbers of people aren't ditching pay TV. "People love to complain about their cable bill" says Craig Moffett, an analyst at Sanford C. Bernstein. "But it's hard to find a better bargain in entertainment."