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How Amazon Aims To Keep You Clicking

机译:亚马逊如何努力让您点击

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Last summer, Lisa Dias was poking around the Amazon.com Web site for books that could help her start a home business. The 45-year-old found a used workbook for would-be entrepreneurs that sounded promising and was described as "like new." The seller wasn't Amazon itself, but one of the merchants that market through its Web site. Still, Dias went ahead and dished out $24.95 for the paperback.rnWhen the book arrived at her New Jersey home, though, it wasn't anywhere close to new. The worksheets were already filled in with someone else's scrawlings. She felt burned but didn't do anything about it until November. She first tried the merchant and didn't get any response. Then Dias called Amazon. The company immediately gave her a refund, without her having to return the book. She's still a bit baffled that Amazon paid her money the company never received in the first place. "I felt like they stood up for me," says Dias.
机译:去年夏天,丽莎·迪亚斯(Lisa Dias)在Amazon.com网站上闲逛,寻找可以帮助她创业的书籍。这位现年45岁的年轻人为想成为企业家的二手书找到了看似有希望并被描述为“像新书一样”的书。卖家不是亚马逊本身,而是通过其网站进行营销的商人之一。不过,迪亚斯继续前进,为平装本支付了24.95美元。rn当这本书到达新泽西州的家中时,它离新书还很近。工作表中已经充满了其他人的文字。她感到很疲惫,但直到11月才对此做任何事情。她首先尝试了商人,没有得到任何回应。然后迪亚斯打电话给亚马逊。该公司立即给她退款,而无需她归还这本书。她仍然对亚马逊付给公司最初从未收到的钱感到困惑。迪亚斯说:“我觉得他们为我挺身而出。”

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  • 来源
    《Business week》 |2009年第4121期|343840|共3页
  • 作者

    Heather Green;

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  • 正文语种 eng
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  • 入库时间 2022-08-17 23:30:24

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