A Mad Man's World

摘要

In 1951, on the way to an advertising photo shoot for a small shirt company based in Waterville, Me., David Ogilvy picked up several eye patches at a drugstore for 50￠ each. "Just shoot a couple of these to humor me," he told the photographer. The result, an ad featuring a slender, haughty, mysteriously one-eyed male model in a white dressrnshirt accompanied by a lengthy description of the shirt's benefits, soon appeared in The New Yorker. American men were intrigued. Within a week, C .F. Hathaway's entire stock sold out.