As Nike Scoffs, Toning Shoes Gain Traction

摘要

Eric Sprunk, vice-president for global product and merchandising at Nike, ended a speech to investors on innovation with a jab at the so-called toning shoes driving sales increases for competitors. "Wouldn't it be great if we could make a pair of shoes that made your butt smaller, made my gut look smaller, make your muscles look a little bit bigger, just by putting them on and ... walking in them?" Sprunk asked his audience on May 5. "Nobody can do that. I was just teasing."