Quiznos has always positioned itself as a cut above Subway in the fast-food market-and priced its sandwichesrnaccordingly. These days, however, value is what sells. After a two-year slide, Quiznos is proving it can be as deft as the submarine king, helped inrnlarge part by a yesteryear approach to market research.rnQuiznos reconnected with the frugal-who-lunch last March, by offering the $4 Toasty Torpedo, a 13-in. sandwich on a thin loaf of ciabatta bread. It did it again in July with an 8-in. version, the $3 Toasty Bullet. And in October the company expanded its bargain options with a Bullet plus soup or salad combo for $5. Since the Torpedo's launch, Chief Executive Richard E. Schaden says, sales have been flat, even as industrywide revenue has declined and stalwarts such as McDonald's have reported drops in U.S. traffic. "Flat is the new up," says Darren Tristano, executive vice-president of food-service consultancy Technomic.
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机译：Quiznos始终将自己定位为快餐市场上Subway之上的一员，并对其三明治定价。然而，如今，价值才是卖的。经过两年的下滑，Quiznos证明了它可以像潜艇国王一样精巧，通过过去的市场研究方法帮助了大部分。rnQuiznos去年3月通过提供4美元的Toasty鱼雷，与节俭的午餐重新建立了联系， 13英寸恰巴塔面包薄面包上的三明治。它在7月份再次以8英寸高的成绩做到了。版本，3美元的Toasty Bullet。并在10月份，该公司以5美元的价格购买了子弹加汤或沙拉组合，扩大了其议价选择。自鱼雷发射以来，首席执行官理查德·沙登（Richard E. Schaden）说，尽管整个行业的收入有所下降，而且麦当劳等坚挺的公司报告了美国的流量下降，但销售一直持平。餐饮服务咨询公司Technomic的执行副总裁Darren Tristano说：“单位是新事物。”
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