KRAFT'S SUGAR RUSH

摘要

Irene Rosenfeld hasn't been around Kraft Foods' suburban Chicago headquarters much lately. The door to her wood-paneled office is kept closed. Her desk is bare. Rosenfeld has grabbed her leather folders of meticulously compiled research and is traveling to London and around the U.S. in Kraft's Gulfstream jet. These trips weren't supposed to be urgent or secretive, but they've become both as Rosenfeld scrambles to reassure shareholders that her surprising $17 billion hostile bid to buy British candymaker Cadbury will be good for them.