INSIDE THE MAN UNITED MACHINE

摘要

In December of 2009 an unexpected package arrived at the headquarters of Concha y Toro, the 127-year-old winemaker in Santiago, Chile. Inside was an ornate box lined with black silk and holding a leather football. The Concha y Toro insignia was stenciled on the ball, next to that of the sender's: Manchester United. Accompanying the gift was a book explaining the financial benefits of a partnership between the football club and the winemaker.