MRI SCANS

摘要

Who could have predicted that Lady Gaga would turn into the biggest thing since Madonna? Greg Berns didn't, but he thinks he could have. The Emory University researcher believes he can predict a song's popularity by examining MRI brain scans of people listening to it. Berns and his team found that songs that later turned out to be hits sparked greater activity in teens' brains than flops did. "We could look at [a few] brains and see what the greater collective was interested in," Berns says. "And my hunch is this goes beyond music."