Career coach Jeff Garton, who has worked in HR at Kraft Foods, among other companies, says pitches should focus on numbers. "Put a dollarized value on your contributions," he says. "Explain what you're doing more of since your last increase." You should also provide an analysis that demonstrates how you're delivering more than what it costs to keep you. But, Garton warns, don't bring up salaries of colleagues or rivals. It's tacky.
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