Grilled Cheese? There's An App for That

摘要

Jonathan Kaplan is the creator of Flip Video, that sublimely simple pocket-size camcorder that jumped off the shelves in consumer electronics stores over the past five years. Now, Kaplan is cooking up something new: grilled cheese. Kaplan sold his firm, Pure Digital Technologies, to Cisco Systems for $590 million in 2009, then left the company earlier this year, right before Cisco closed down the Flip unit in April along with its entire consumer division. Kaplan's new startup is one of the oddest ideas to come out of Silicon Valley in years. It's called The Melt, and the grand plan is to start a nationwide chain of restaurants offering nothing but five variations on the old lunchtime standby, along with a hearty accompanying soup.