ENTREPRENEUR,THE MAGAZINE THATSUES ENTREPRENEURS

摘要

Entrepreneur Media Inc. sells the idea of the self-made little guy getting ahead. Based in Irvine, Calif, EMI, as the company is known, publishes Entrepreneur, a monthly magazine with a circulation of 607,000 and a colorful history. According to newspaper reports, the periodical's founder and former owner, Chase Revel, once tried robbing banks for a living. Today, EMI conducts seminars revealing "business success secrets" of a more mainstream nature. It markets instructional CDs and sells advertising to package deliverers, health insurers, and franchisers such as Wahoo's Fish Taco restaurants. In other words, EMI caters to all things entrepreneurial. Strangely, it also smashes the dreams of the self-starters it aims to serve. 1 Daniel R. Castro, a serial entrepreneur in Austin, Tex., received a stern letter from EMFs lawyers last September ordering him to "cease and desist" using his new website, EntrepreneurOlogy.com. In his day, Castro, 50, has started a law firm, a mortgage company, and a real estate-lending outfit.