At a Jan. 18 event to unveil 41 new computer-storage and software products, EMC made history. Twenty-six people-mostly women in revealing white unitards-walked onto a stage in New York City and crammed themselves into a Mini Cooper, setting a Guinness world record. Later, via a video feed from Miami, the stunt-man Bubba Blackwell jumped his motorcycle over 40 of EMC's refrigerator-sized storage systems. The takeaway from the contorted bodies and the flying Harley was meant to be the "record-breaking performance" of EMC's products. Underlying that message, though, was EMC's desire for more attention, maybe even some love and respect, from its customers and investors.
展开▼
