It's easy to see why some women are creeped out by Hooters, the chicken-wing chain known for buxom waitresses in tight orange shorts. The wall-to-wall dark wood, posters of bikinied Hooters girls, and tables of titillated guys downing pitchers of beer and making cracks about the chain's "great wings" makes for a decidedly frat house vibe. Yet Chief Executive Officer Terry Marks's makeover of the ultimate guys' place depends 1 heavily on paying more attention to its core customers' wives and girlfriends.
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