Flipboard Plays Cupid To Sell Digital Ads

摘要

Two years ago, Flipboard, an iPad app that displays content from Facebook, Twitter, magazines, and newspapers on an elegant interface, made a smashing debut: Silicon Valley investors poured $60 million into the company, Apple named it the best iPad app of 2010, and tech bloggers raved about its design, which allows users to turn pages with the swipe of a finger. By this July, 20 million users had signed up-about one new customer per second-turning Flipboard into one of the biggest newsreader apps for the iPad.