Max Wolff Design Director Lincoln

摘要

Why is it important to have this studio? How will it help you design better cars? Getting the entire creative team together is important. It allows more of those creative moments where people run into each other and strike up a conversation and then ideas bloom from that. Everything catches fire. Ideas spread. Absolutely. And for our management to be able to see the products laid out in front of them, it's a fairly powerful statement and really lays out where we want to take Lincoln.