Six Ways to Sell

摘要

The salespeople who make culture happen. Oprah sold herself as an improbable TV star, then sold us on Drs. Phil and Oz. Weinstein made Tarantino and turned The Artist into a multiple Oscar winner. Showmen make the brutal arena of cultural taste their home. According to Robert McMurry's article The Mystique of Super-Salesmanship (1961), The Wooer "has a compulsive need to... hold the affection of others" and is convinced that "he is really unloved and unwanted"-and must turn to charm, flattery, and even deception to win others over.