YouTube's Search for The Next Gangnam Style

摘要

One of the ritziest addresses in Tokyo is Roppongi Hills, a vast commercial, retail, and residential complex with two art galleries, the Grand Hyatt Tokyo, and tenants including Goldman Sachs and Barclays. There are also bald vampires clad in tighty-whities and body paint filming in Google's new video studio. The Roppongi Hills studio is central to YouTube's first significant effort at audience-building in Asia. The online video giant's other two studios, in Los Angeles and London, help popular creators develop original programming for its online video channels. In Japan, YouTube's biggest regional success story in Asia, the company is recruiting online video stars to bolster its local-language channels with more targeted original programming and higher production values. YouTube only launched dedicated local-language channels for Southeast Asia last year, and censorship still keeps Google's video service out of China.