FROM DETAILS TO DESIRES: THE POWER OF BIG DATA

摘要

Companies aren't short on data. In fact, with the average large business storing more than 200 terabytes, companies have more than enough data to tell them who is buying their product, as well as how, when and where the buying happens. Today, however, customers expect a company to know why they're buying. Or why they aren't. Because when a company knows what motivates customers, it can serve them better.