MELODY LEE

摘要

What's your role? To ensure a consistent Cadillac brand message across platforms, markets, and communications channels, whether that's on social media, advertising, or elsewhere, around the world. How do you do that? Meetings! And for a luxury brand like Cadillac, getting people to experience our vehicles is pretty key. So I do a lot of striking up relationships with important art institutions or with other luxury goods companies, and just get people into our cars.