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Craft Beers Are Hot. Just Not in Mississippi

机译:精酿啤酒很热。只是不在密西西比州

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When Mark and Leslie Henderson opened Lazy Magnolia Brewing in 2004, their hometown of Kiln, Miss., was an unlikely place to make beer. Halfway between Biloxi, Miss., and New Orleans on Ⅰ-10, the town of 2,000 was known for being the place where quarterback Brett Favre played his high school football and not a whole lot else. Today, Lazy Magnolia employs 35 workers, is sold in 17 states, and is on track to hit $5 million in sales this year. That success didn't come easy. Mississippi is still an unlikely place to make beer. While the nation has become obsessed with local brews, Mississippi has resisted the trend. It may be the driest place in the country: The state enacted its own version of Prohibition in 1907,13 years before the 18th Amendment took effect, and was the last state to rescind its ban on making alcohol-in 1966. Until recently, Lazy Magnolia was the lone dot on Mississippi's beer map.
机译:当Mark和Leslie Henderson在2004年开设Lazy Magnolia Brewing时,他们的家乡密西根州的Kiln不太可能生产啤酒。密苏里州比洛克西市和新奥尔良市之间的距离是-10年,位于2,000名小镇,是四分卫布雷特·法夫雷(Brett Favre)踢高中足球的地方,而不是其他地方。如今,Lazy Magnolia拥有35名工人,在17个州销售,今年的销售额有望达到500万美元。取得成功并非易事。密西西比州仍然不太可能酿造啤酒。尽管该国沉迷于当地啤酒,但密西西比州却抵制了这种趋势。它可能是该国最干旱的地方:该州于18907年在第18条修正案生效之前的13年(即13年)颁布了自己的《禁酒令》,也是最后一个在1966年废除禁止饮酒的州。直到最近,Lazy木兰是密西西比州啤酒地图上的唯一点。

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  • 来源
    《Business week》 |2014年第4389期|22-23|共2页
  • 作者

    Patrick Clark;

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  • 入库时间 2022-08-17 23:28:01

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