Analytics For Everyone

摘要

Barack Obama's 2008 campaign team reinvented the. art of modern campaigning by using data to transform) almost every aspect of running for office. It succeeded wildly in turning out infrequent and new voters, and since then its innovations-which included mining indi-vidual TV-viewing habits to get more out of advertising dollars-have been hard-wired into both parties' presi-dential campaigns. That's led to the birth of dozens off consulting firms making grandiose promises to disrupt) politics with analytics.